Audience Development & Programming Manager

Audience Development & Programming Manager

Drive Engagement. Create Experiences. Grow Audiences. 🎯

About the Role

The Audience Development & Programming Manager is a key leadership role responsible for shaping and delivering PAHSMA’s visitor growth strategy. You will lead the planning, coordination, and delivery of a dynamic annual programming calendar, designed to attract new audiences, deepen engagement, and encourage repeat visitation.

This is a highly creative and strategic role where you will design seasonal experiences, events, and partnerships that elevate PAHSMA’s profile and expand its reach across priority audiences.

Reporting to the Director Interpretation & Experiences, you’ll bring innovation, adaptability, and a solutions-focused mindset to deliver impactful visitor experiences.

What You’ll Do

Lead Strategic Programming 📅

• Develop and deliver a year-round calendar of events and activities
• Drive seasonal programming initiatives, including summer peaks and winter activations
• Grow audience reach, relevance, and visitation

Create Engaging Experiences 🎨

• Design and deliver innovative, audience-first programs
• Create memorable experiences for families and local communities
• Keep programming fresh, creative, and impactful

Build Partnerships & Collaborations 🤝

• Strengthen existing partnerships (e.g. Lightwave)
• Develop new collaborations to expand reach
• Work across teams to deliver cohesive programs

Drive Performance & Growth 📊

• Develop business cases and program plans
• Evaluate performance using data and insights
• Refine future programming based on results

Coordinate & Deliver 🚀

• Manage budgets, timelines, and priorities
• Lead cross-team collaboration
• Champion audience-focused thinking across the organisation

Key Skills & Experience

Capabilities ✅

• Experience in audience development, programming, or events management
• Strong ability to deliver strategic programming plans
• Excellent communication and stakeholder engagement skills
• Proven ability to deliver creative seasonal programs
• Strong analytical and financial management skills

Desirable Experience 🌟

• Experience in heritage, tourism, or cultural sectors
• Working with local communities and partnerships

Why Join PAHSMA? 💡

Play a leading role in shaping visitor experiences at one of Australia’s most significant heritage destinations. This is your opportunity to innovate, collaborate, and create meaningful experiences that truly connect with audiences.

How to Apply 📝

Click “Apply Now” and submit:

• Your resume
• A 200-word pitch outlining your suitability

Please refer to the Position Description for further details about the role.

Download the Position Description and any Associated Documents

 PD - Programming Manager - IE B7 - Perm-FT - 2026-06-12.pdf.

 Info for Applicants - 2026.06.19.pdf

How to Apply 📝

Click “Apply Now” and submit:

• Your resume
• A 200-word pitch outlining your suitability

Please note that we do not require a separate statement addressing the selection criteria. 

Refer to the 'Information for Applicants' document for further information. 

Please note attachments must be in Microsoft Word or PDF format.

If you are unable to submit your application online, please contact the PAHSMA Recruitment team at ***********@portarthur.org.au

Need More Information?

Fiona Bridges
Director – Interpretation & Experience
📧 *************@portarthur.org.au
📞 0484 732 ***